Make Your Perfume Last All Day

There's nothing more frustrating than a beautiful fragrance that fades within hours. Here are expert techniques to maximise your perfume's staying power.

Moisturise before applying — fragrance clings to hydrated skin far better than dry skin. Apply an unscented lotion to your pulse points before spraying.

Target your pulse points: wrists, neck, behind ears, inner elbows, and behind knees. These warm areas help diffuse the fragrance throughout the day.

Store your fragrances correctly — away from direct sunlight and heat. A cool, dark drawer is ideal. Never keep perfume in the bathroom where humidity degrades the oils.